Thursday, 10 October 2013

Premier's Design Award - BlackMagic

Blackmagic Cinema Camera

The Blackmagic Cinema Camera is a cinema quality digital video camera designed for production of feature films, documentaries and episodic television.

Costing less than $3,000, it provides Hollywood quality filmmaking capabilities at a fraction of the cost of existing cinema cameras, which cost upward of $15,000.

A truly democratising product, it has had significant cultural implications on the global video industry, putting high-end filmmaking within the reach of the mass-market.

Designed entirely in Australia, the revolutionary compact design introduces a completely new form factor to the cinema camera industry, overcoming significant engineering challenges including colour science, optics and thermal management.

The existing cinema camera market has been dominated by prohibitively expensive cameras that are cumbersome, intimidating and complex to use.

Many budget conscious filmmakers have adopted Digital SLR cameras. However, DSLR’s have limitations when used as cinema cameras. They record in heavily compressed video formats with a limited dynamic range.

An opportunity was identified to create a cinema camera with the beautiful image quality of Hollywood production cameras that was accessible to a whole new user group. To address these challenges, issues such as user interaction, camera architecture and manufacturing techniques needed to be approached in a completely new way.

User Interaction – a completely new form factor for the cinema camera industry, the minimalist design communicates with two separate user groups.

Confusing and intimidating controls on existing cinema cameras and DSLR\’s have been reduced to a minimum. Most camera functions are accessible through a GUI via a large touchscreen.

For new users it\’s approachable and logical, yet strong and functional for advanced film makers. The simple form factor is a deliberate response to user behaviour, where cinematographers demand flexibility to bolt on additional accessories and \’rigs\’. This camera has the option to be as simple or customised as required.

No comments:

Post a Comment