Tuesday, 8 October 2013

Premier's Design Awards - Outerspace Design

The b.box Essential Baby Bottle designed by Outerspace Design is a finalist in the Victorian Premier's Design Awards 2103.

b.box designed by Outerspace Design Group

This unique concept gives parents the freedom and convenience to feed baby anywhere, anytime without the mess, the fuss, and contamination risk. For optimum nutrition, makers of infant formula recommend that powder and fresh water be mixed at time of feeding. The b.box Essential Baby Bottle design allows the parent to pre-assemble the sterilised parts with a measured amount of powdered formula and clean water, keeping them separated and sealed. At feeding time, the plunger is manually pushed upwards to combine the powder and the water in the bottle, creating freshly mixed liquid formula ready for instant feeding.

The sealed base of the bottle is filled with powdered formula at home, kept fresh and untouched until feeding time. The bottle is filled with hot, pre-sterilised water ready to go. A patented plunger mechanism pushes the formula into the bottle, and the unique design distributes the powder through the water. Simply shake and serve. Baby will receive a fresh and hygienic meal every time. Teats are available in three sizes but the system is compatible with leading brand teats to suit baby\’s preference. Five key system components can be easily disassembled for cleaning and sterilisation.

Breast milk provides the ultimate nutrition for babies, but is not always possible. Bottle feeding on the go can be a succession of fiddly and time-consuming tasks and raises concerns of sanitation and contamination. Until now several containers had to be toted around, opened, dispensed and mixed. The b.box solution replaces these multiple items, streamlining and reshaping the entire process by utilising a single, integrated vessel. This innovation brings everything together to transform a formally complex and laborious task into an all-in-one, simple and hygienic solution. A direct need is addressed; one unique solution giving parents more freedom and peace-of-mind.

(text and images courtesy of premier's design awards)

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