Wednesday, 8 February 2012

my valentine - Design Gallery Exhibition

Inspired by the passionate work by industrial designers for Olivetti, the Design Institute of Australia Design Gallery presents "my valentine" to coincide with celebrations for Valentine's Day 2012. The classic red valentine typewriter designed by Ettore Sottsass and Perry King in 1969 is featured in Design Museum collections the world over including the permanent collection of the Museum of Modern Art

Iconic products from the 20th century designed by Mario Bellini, Ettore Sottsass, Marcello Nizzoli, Perry King, and Aldo Magnielli feature in this exhibition curated by RMIT University PhD candidate Ian Wong.

The exhibition offers a rare opportunity to see these classic designed products often featured in magazine and design publications on public display in Melbourne.

my valentine - February 14th - 24th
Design Gallery
10am-4pm Monday-Friday
Design Institute of Australia
Level 1 - 175 Collins Street

'my valentine' exhibition. Design Gallery Design Institute of Australia. February 2012.

'my valentine' exhibition curated by Ian Wong

Olivetti Divisumma 28 featured in 'my valentine' exhibition at the Design Gallery.

Olivetti ETP55 designed by Mario Bellini.

Olivetti Ico MP1 portable typewriter.

Valentine typewriter designed by Ettore Sottsass and Perry King 1969.

Olivetti Divisumma 18 calculator designed by Mario Bellini

The Mario Bellini designed Divisumma 28, one of nine iconic 20th century products on display in my valentine at the Design Gallery February 14th-28th.

Olivetti Lettera 22 designed by Marcello Nizzoli.

Olivetti MP1 designed by Aldo Magnielli

Olivetti ETP55 designed by Mario Bellini

Lettera 12 typewriter designed by Mario Bellini.

Yamaha TC-800 tape deck designed by Mario Bellini

Olivetti Logos 58 calculator designed by Mario Bellini


  1. Excellent... see you there!

  2. Shawn,

    No. Perry is English. The exhibition has no direct link to my research on Victorian industrial design. Dario de Dianna taught at RMIT and worked with Mario Bellini and this is one of the reasons I started this collection.

  3. Well done Ian - your are clearly the write type to do this!

  4. Ian
    Congratulations Ian, this is very good work. I can't make it personally but I have viewed what you have online. I am glad too see that you are documenting the classsics of industrial design including - most importantly - Australian ones.
    You may remember that we had an Olivetti Lettera 22 by Marcello Nizzoli in the ID group while I was there from 79 to 1989 - it may still be in the archives at RMIT somewhere. I do have a Marco Zanusso " La Mela(apple)" radio in my collection which I picked up in Rome in 1975 - it still works.
    Best wishes

  5. Michael,

    Much appreciated..... :-)

  6. Livio,

    Thanks for your support. Send a pic of La Mela radio and I will post it on 'I spy ID' tumblr blog.