Tuesday, 3 February 2015

Designed in Melbourne - 'The O' mobile platform at MONA

The first mobile interpretive solution designed to replace wall labels and traditional signage was invented by the founders of Art Processors. Originally developed for the Museum of Old and New Art, Mona, in Tasmania, 'The O' has been used by over 1.5 million Mona visitors and 45 million artworks have been viewed on the system. The technology allows visitors to seamlessly engage with rich content relevant to nearby items of interest.


Designed in Melbourne - "The O" mobile interpretive platform for MONA - Museum of Old and New Art.


The early prototype for 'The O' was developed in 2009 to demonstrate the feasibility of using indoor positioning technology to provide proximity based artwork listings and deliver an electronic system capable of replacing wall labels,


Designed in Melbourne - Art Processors Enzo Locate and Enzo Beacons 

Designed in Melbourne - "The O" mobile interpretive platform for MONA - Museum of Old and New Art.

Designed in Melbourne - "The O" mobile interpretive platform for MONA - Museum of Old and New Art.

Throughout the Mona project the Art Processors founders worked closely with Mona's creator David Walsh and his dedicated team of exhibition designers, art directors, architects, and curators in designing the new mobile guide. Considerable research, development and testing resulted in what Mona's visitors affectionately now refer to as 'The O'. Operating reliably across Mona's 8000 square metres of floor space as the sole source of artwork information and interpretive material, The O forms an integral component of the visitor experience.


MONA - Museum of Old and New Art - Tasmania.




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