Tuesday, 12 November 2013

Tsinghua International Design Management Symposium 2013 - Shenzen

The Tsinghua International Design Management Symposium 2013 will be held in Shenzen December 1st and 2nd 2013.

Design-Driven Business Innovation 

The Chinese government has recently announced the building of a national innovation system to strengthen the indigenous capacity in order to enhance competitiveness, and to speed up the transformation of China into an innovative country. The system has substantive parts on new forms of industrial development, which calls for closer industry-university-academy sector collaboration for economic development. Recently, the Ministry of Industry and Information Technology has published “Management Measures for State-Level Industrial Design Center Identification (Trial Version)” as a policy document. Industrial design is advocated as a key strategy to build the Chinese national innovation system at various levels. Since the 2000s, capacity in design-driven business innovation is regarded as a kind of core competence by business enterprises.

The conventional considerations on function, construction, form and package of a tangible product are no longer adequate for design innovation. With increasing affluence, China markets will imply the need to discover consumer desires and to exploit new demands. These would mean integration of business strategy with brand, product, service, user experience and communications and other new technologies. Design management has been recognized as a competitive strategy to accomplish such objectives. It is about creation of customer values and enhancement of the whole value chain for an organization. The development of design management is imperative to the building of the China’s national innovation system.

“Tsinghua International Design Management Symposium” was initiated by Tsinghua University in 2002. It is a platform for collaboration and exchange in the theories and practices on knowledge development of innovation and design management. After the “2009 D2B Tsinghua International Design Management Symposium” in Beijing, the event has gone biennial. The “2011 Tsinghua-DMI International Design Management Symposium, Hong Kong” was organized by Tsinghua University and has attracted over 300 participants from 18 countries and 55 universities and organizations. This series has become one of the most significant and established international events of the field.

“2013 Tsinghua International Design Management Symposium, Shenzhen” will be held from 1-2 December, 2013. Amid economic reform in China and many other nations around the world, the City of Shenzhen has been the forefront of new industrial and knowledge development. Shenzhen embraces some of the best enterprises from China and from all over the world. The “2013 Tsinghua International Design Management Symposium, Shenzhen” will have special meaning to many who are concerned with innovation, design management and related realms. It will help entrepreneurs, R&D managers, creative cultural industry managers, researchers, educators and others to build their knowledge-base and put them into practice. The Symposium will invite internationally renowned experts to present and talk about their latest work. These will be supported by a series of workshops on business development models, strategies, and professional methods. To facilitate international exchange, academic papers will be presented in both English and Chinese.

Organisers wish to provide a common platform for various talents and stakeholders to create a meaningful dialogue with the local governments to strengthen and enhance policies on industrial and economic development. This will mean new opportunities in entrepreneurship, education, research and professional development. In brief, only by expanding and elevating capabilities along all fronts in innovation and design management, will new values be captured.

[Text provided by organisers]

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