Police profile - Identity

Leaving the Design Gallery today I was struck by police presence as patrol cars lined Swanston street as command dealt with 'Occupy Melbourne'. I am not sure if this was the visual presence intended in the brief to R-Co. "The challenge was to create a visual identity for Victoria Police that increased the force's visibility within the community".

DIA Hall of Fame designer Richard Henderson designed the highly successful identity and the distinctive blue and white check has been widely adopted across Australia.

Victoria police identity designed by R-Co

http://www.r-co.com.au