Australian innovative design, concept still in production, the Wiltshire Staysharp knife by industrial designer Peter Bayly.
The history and practice of Industrial Design in Victoria Australia is my research interest and this blog include posts related to this interest as well as my practice as a designer and design educator.
Wednesday, 27 July 2011
Staying power - Staysharp Knife
In 1964 a US market survey showed that 80% of Americans didn't know how to sharpen a knife. 'Aha!' thought Dennis Jackson, a design engineer for Wiltshire Cutlery in Melbourne, 'a knife that sharpens itself is the answer!' In an instant he had identified a whole new range of products with an advantage over any blade ever sold before. Peter Bayly one of Victoria’s pioneering consultant designers developed the successful range of knives which have sold well over nine million products. The Wiltshire Staysharp knife featured in the exhibition STILL09.
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